About the WOO

The WOO Card program was designed by the Worcester Cultural Coalition to open the door to Worcester County's vibrant cultural community. Launched initially in 2007 as a means of enhancing the cultural experience for the City's 35,000 college students, WOO Card expanded in the Fall of 2009 to incorporate a public program.

College WOO Cards are currently available for free for all Worcester-area college students.

Public WOO Cards are available to the general public for purchase for $20 either online; at the Box Office of either the Hanover Theatre or the DCU Center; weekdays from the office of the Worcester Cultural Coalition, 44 Front Street; or at a variety of special events.

Upon registering a WOO Card, card holders begin receiving periodic email notifications about upcoming WOO events and special discounts. Each time a WOO Card is used, the user earns WOO points which accumulate to make the user eligible for monthly prize drawings. Check out a current listing of WOO Deals & Discounts. Download additional information below.

Advertising opportunities are also available for businesses interested in promoting their business to the Cultural Coalition's loyal readers in our bi-monthly eNewsletter, Worcester's Arts & Culture Connection. Contact us at culture@worcestermass.org for information about advertising rates and deadlines, or download ad spec/rate sheet below.

Some eighteen area cultural institutions presently participate in the WOO Card program, offering card holders a variety of discounts and special offers. Participating venues have the opportunity for maximum promotion for all WOO events and allows tracking of card users via the swiper system. Download the form below, or contact us at culture@worcestermass.org for details about becoming a WOO Card venue.